Why Niche Marketing Works
A niche is a small segment of the marketplace. Coaches that know what their niche is will spend less time, money, and effort on marketing with greater return. Not only that, their customers will be a better fit, they’ll be far happier, and they will be more likely to refer their friends to the coach.
Fledgling [...]
The Conundrum of Busyness
Every coach, consultant, and mentor wants to be busy. When you’re busy with paying clients, you are earning revenue. It feels good to have that full schedule! Unfortunately, this also creates a problem. In this post, we’ll talk about what the problem is and what to do about it.
Remember those thrilling days when you first [...]
