Why Niche Marketing Works
A niche is a small segment of the marketplace. Coaches that know what their niche is will spend less time, money, and effort on marketing with greater return. Not only that, their customers will be a better fit, they’ll be far happier, and they will be more likely to refer their friends to the coach.
Fledgling [...]
But I’m a Coach
The coaching profession is a helping one. In many ways, it’s like a psychologist or a medical doctor: A client comes to you for help on a particular issue and you "diagnose" the problem and work with them to resolve it.
But there’s a problem with these helping professions that doesn’t get enough attention. The [...]
