It’s That Time of Year Again
With the New Year upon us, it's time to rethink about what you do and how you tell people about what you do. I don't know if this happens to you, but it does happen to a lot of coaches I know: They may start their year with a nice, crisp elevator pitch to describe what they do but as the year progresses, the pitch evolves. It's okay for an elevator pitch to evolve IF it evolves in a good way. But it doesn't always work that way: Your pitch might take on new elements as your business changes or as the market place changes. Frequently, I've noticed that lots of coaches who have heard the objection "your price is too high" will unconsciously add a price clarification into their elevator pitch even though it's not necessary. So a pitch that says "I help people become organized" becomes "I help people become organized and I don't cost as much as other coaches".
So, now it's time to spend a moment and think about your elevator pitch for this year:
* What are you doing in your business this year that is similar to the past?
* What elements from last year's elevator pitch can you carry over to this year?
* How has your business changed?
* What elements of your business are NOT currently reflected in your elevator pitch?
* What are the top objections you've faced?
* Who are the key clients you want to attract this year?
It's time to reinvigorate your elevator pitch to get ready for another exciting year!
Brought to by you by: Contemporary VA - Run your business instead of running in circles.
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