Clustering Change
If you've ever been camping, you've probably heard the occasional annoying buzz of a mosquito. Once when I was camping, though, I was swarmed by more mosquitoes than I had ever seen in my life and that cluster of tiny, biting bugs made me run in the other direction! That idea of clustering is something I want to talk about today.
No matter what kind of coaching you do, part of your job is to equip and empower your clients to make changes in their lives. In fact, there's a good chance that many of your clients have hired you to help guide them into and through changes. If you've found that some changes are particularly challenging for a client, one reason may be that the components of the change aren't enough. So you will need to introduce the concept of clustering.
Let's say that you have a client who needs your help with managing their time and eliminating procrastination. A typical response might be to start them with a time log and then to analyze that time log. That might be enough for some clients. But that's just one component of the change. Some clients need more. Some clients need to have a cluster of components occurring at once in order to help them make the change. For example, the time management client might need that time log, PLUS a timer that dings on the hour, PLUS a software tracking tool, PLUS an encouraging call every day, PLUS the guidance of a mentor, PLUS a daily review of why they are fighting procrastination.
This cluster of change components can work together more effectively in a way that just one change component cannot. How can you use the idea of clustering with your clients?
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