Twitter as your Client-Generating Tool
Recently I changed an important part of my productivity system and tweeted proudly about my hopes that it would help me to be even more productive. Right away I received a response back from someone who congratulated me but advised that I be careful of "the Hawthorne Effect". (The Hawthorne Effect is a situation in which ANY change in the environment can temporarily improve productivity for a short time. You can read more about it here: http://en.wikipedia.org/wiki/Hawthorne_effect).
I didn't really know my Twitter follower well, but I was surprised and impressed that they took the time to respond with something more than simply "congratulations on your improved productivity". In fact, they added value to my Twitter experience and that meant a lot to me.
You can do this too in your coaching business. Start by following people who would be key clients or evangelists for you. Watch their tweets and respond appropriately with your own form of mini coaching. Make sure you add value and be as helpful as you can.
In TweetDeck or HootSuite (or whatever you use), set up a list to search and post content related to your area of expertise. If you're a productivity coach, set up a list to search for "productive", "productivity", "time management", etc. If you're a job coach, set up a list to search for "unemployed", "lost job", "resume", "CV", etc. If you're a marketing coach, set up a list to search for "marketing" "marketing strategy", "target market", etc. If you're a relationship coach, set up a list to search for "love", "hate", "break up", etc. Over time, you'll need to refine these ("hate" is a wide-open keyword that may not always be relevant to your relationship coaching, for example).
Check out http://wthashtag.com to find hashtags that might be relevant to you, too, and make sure that you have included them in the list of items you're searching for.
Now, read these tweets and respond to them with helpful advice. You might want to only take a few minutes every hour to work on this, or spend a large block of time in your day to focus on it for a while. The most important thing is to find something relevant to say.
To that end, you might want to create a few resources or blogs that you can link to in specific circumstances. Likely these will be common scenarios that you see tweeted frequently. For example, if you spot someone tweeting that they are frustrated by their own procrastination, you can link to a blog you've written on "4 ways to beat procrastination".
Don't forget to follow people who you've responded to so you can see if and how they respond to your advice and interact with them if they talk about your advice.
Brought to by you by: Contemporary VA - Run your business instead of running in circles.
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